I...don't know if this is for real or not but apparently this is the most recent Sanrio mascot to stand beside Hello Kitty. Gudetama - the sad egg. My Japanese isn't perfect but the first part says (after he's cracked and poured over rice) 'nwaaaaa' which is like a whine. Then "What is this thing!?". Song and dance, song and dance, then we end with 'Leave me alone please'. Oh my God, JAPAN I LOVE YOU, you strange bizarre place you.